Innovative colour and design solutions

Our color trend principles: invention, intuition, evolution

We don’t do dull and dreary. We believe in a more colorful world, full of energy and inspiration. Our aim is to help brighten up homes and communities by bringing color to people’s lives.

Our global team of renowned color styling experts combine their deep industry insight with influences from fashion, architecture, art, social media and popular culture to identify new trends and directions in color. We share these insights with our customers across the globe to help them make more confident color choices and create products that capture the mood of the moment.

  • State-of-the-art color matching technology
  • Exceptional color consistency
  • Timely delivery
  • Durable color performance and protection
  • In-depth application experience
Unique, on-trend color creations

Unique, on-trend color creations

In our Global Wood Studio, our color engineers identify new color trends and translate them into relevant color palettes​ to meet our customers’ expectations.

Blending innovation, new color concepts and design movements, our color creations, formulation methods and support services create fit-for-purpose products that are unique to each customer and ensure lasting performance.

Furniture sets the trend

Furniture finish design typically sets the trends for all other wood coatings segments, driven by technological innovations and the high global profile of the furniture industry.

At AkzoNobel, we partner with customers from concept and design right through to post-sales support, providing solutions that combine the highest levels of performance with the latest trends in the world of design.

  • Topcoat
  • Glaze
  • Wiping stain
  • Penetrating stain
  • Sap stain
  • Pad, cowtail, dry brush
  • Sealer
  • Washcoat
  • Pre-stain
  • Physical distress

Global Aesthetic Center

ColourFutures™ – expert analysis of social, economic and design trends

Consumers and customers worldwide find inspiration in our annual global trend research. ColourFutures lays the foundation for Color of the Year and its supporting color palettes, and is at the very heart of the team’s work at the Global Aesthetic Center.

AkzoNobel Wood Coatings Color System

Our new color system provides you with a complete system: tinting machines for interior and exterior waterborne and solventborne wood coatings, software, spectrophotometer, mixer, and service. It is based on two series of colorants and different series of base paints. Our Wood Coatings Color System is specially designed to obtain the best flexibility of use and to fit your needs.

AkzoNobel Wood Coatings Color System
The quality

The quality

Our system is of a very high quality not least because of our quality control department checking every batch of the bases and colorants to guarantee a very high reproducibility of colors. Our laboratories closely cooperate to provide our customers with quick answers.

The consistency

With our complete color system, we achieve high color accuracy, low Delta E, and consistency from batch to batch. We make sure the color you have chosen is always the color you will get. This is how we establish confidence with our customers and create business opportunities in the market.

The consistency

Any questions?

Our support team will be happy to help you! We want to provide our customers with nothing but the best – therefore, we also offer support on any question relating to our systems and colors.